Young companies in Dubai spend money on advertising long before they can tell which advert produced which customer. The gap is almost always the telephone: the ad drives a call, the call is answered or missed, and nothing about it reaches the CRM. iSAP Network closes that gap.
It is the group’s digital marketing and communications platform: a virtual PBX with call tracking, inbound analytics that attribute calls back to the campaign that caused them, chat for the website, lead generation tools, and eSIM connectivity. On its own site iSAP Network reports 15 years in the market, business in 21 countries, 16,000 clients and two million successful calls a day.
For a company that StartHub has just formed, the useful part is the ordering. Your telephone number goes on the trade licence application, the website, the business cards and the Google listing. Choosing a trackable number at that moment costs nothing; changing it in month eight means changing every one of those places.
The data also enriches the CRM that comes with your ERP, rather than living in a separate marketing tool. The customer who called from an advert is the same customer record your accounting will invoice.
What the platform does
Virtual PBX
Business telephony without hardware — numbers, routing, and a record of every call.
Call tracking and attribution
Which advert, page or campaign produced the call that became the customer.
Inbound analytics
Missed calls, response times and peak hours — the numbers that show where revenue leaks.
Website chat
Enquiries captured in the same queue as everything else.
Lead generation tools
Turning site traffic into enquiries rather than page views.
eSIM
Connectivity for a team that lands in the UAE before its paperwork does.
Why this matters in the first year
In Dubai, a great deal of business still starts with a phone call or a WhatsApp message rather than a form. If your measurement only covers web forms, you are measuring the minority of your pipeline.
A trackable number chosen at formation goes onto the licence, the website and the listings once. Retrofitting call tracking later means either losing history or changing your published number — both expensive in a young company.
The platform serves digital marketing agencies, real estate and automotive businesses in particular, which are exactly the sectors where a missed call is immediately a lost deal.
iSAP Network is live at isap.network. The figures above (15 years, 21 countries, 16,000 clients, 2,000,000 calls per day) are as published on that site.
Questions we get asked
What is iSAP Network?
The group’s digital marketing and business communications platform: virtual PBX, call tracking, inbound analytics, chat, lead generation tools and eSIM.
Why choose the phone number during company formation?
Because the number goes on your licence application, website, cards and listings. Picking a trackable one costs nothing then, and changing it later touches every one of those places.
Does it connect to my CRM?
Yes — the point is to enrich the customer record your ERP and accounting already use, not to create a second one.
Do I need this on day one?
You need the number on day one. The analytics matter from your first advertising spend, which for most founders is week three.
Pick a trackable number before it is printed
Tell us how customers will reach you and where you plan to advertise. We will set the telephony up with the company, not after it.
Start the conversation