The analytics tools help you analyse incoming calls and requests through your web forms, so you can allocate your advertising budget effectively, store customer history, and synchronise the data with your CRM.
Most young companies can measure clicks and forms but not calls, and in this region a large share of first contact is a call or a message. Measuring only the web forms means optimising your spend against a minority of your pipeline.
The service also reduces human error at the point where a lead is written down, because the record is created from the call itself rather than from somebody's memory at the end of the day. Data can be exchanged with your other systems through an API.
What you can see
Call attribution
Which advert, page or campaign produced this call.
Web form requests
Form enquiries in the same picture as the calls.
Customer history
What this caller did before, not just this conversation.
CRM synchronisation
The same customer record your sales and accounting use.
Missed call reporting
What you lost, which is the number nobody measures.
API access
Data out to your other systems.
What it changes in practice
Advertising budget moves from the campaign that looks busy to the campaign that produces customers. For a company spending its first serious money on ads, that is the whole game.
Customer history in one place means the second conversation does not start from zero — which matters more in a market where deals are relationship-led.
Because it syncs with the CRM inside your ERP, the caller who became a customer is the same record your accounting invoices.
Part of iSAP Network, live at isap.network.
Questions we get asked
Does this track web forms as well as calls?
Both. Calls and web form requests appear in the same picture.
Can we export the data?
Yes, through the API.
Does it work with our CRM?
Synchronising with the CRM is a core part of the product.
What is the single most useful report?
Missed calls against advertising spend. It is usually the first time a founder sees what the phone is costing them.
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