The lead generation tools help you process incoming requests efficiently. The Web Form Auto Callback feature automatically connects your manager with the client 30 seconds after they fill out a form on your site. Auto Callback also works for missed calls, so a caller who could not get through is called back rather than lost.
Speed of first response is the most reliable predictor of whether an enquiry becomes a customer, and it is one of the few things a small company can beat a large one at. Thirty seconds is not a marketing number here — it is what the feature does.
For a newly formed company with two or three people, this is the difference between a website that collects enquiries and a website that produces conversations.
How it works
Web form auto callback
Manager and client connected 30 seconds after the form is submitted.
Auto callback on missed calls
The caller who could not get through is called back automatically.
Request processing
Incoming enquiries handled in one queue rather than several inboxes.
Works with the PBX
Same telephony, so the callback comes from your business number.
Measured
Every callback appears in the inbound analytics.
No extra hardware
Same cloud telephony as the rest of the platform.
Why response time decides the deal here
In a market where buyers routinely contact several suppliers at once, the first credible answer usually wins. Automating the first call removes the delay entirely.
Missed calls are the quietest form of lost revenue in a young company: nobody reports them, so nobody fixes them. Automatic callback turns them back into conversations.
It also protects you from your own working hours. A form filled in during a meeting is still answered.
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Questions we get asked
What exactly happens 30 seconds after a form is submitted?
The system calls your manager and connects them to the client who filled in the form.
What if nobody is available?
The request stays in the queue and the callback logic applies, rather than the enquiry disappearing.
Does it work for missed calls too?
Yes — automatic callback covers missed calls as well as web forms.
Is the callback measured?
Yes, in the inbound analytics alongside every other contact.
Answer in thirty seconds, not tomorrow
Tell us how enquiries reach you today and who would take the call.
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